Marktstrategie

Trend- und Risikoanalyse, Zielgruppenbestimmung, Marktpotenzialbestimmung usw.

Marktpotenzial und
-umfeld

Evaluation neuer und bestehender Geschäftsfelder und Analyse der Konkurrenz
Umfassende Potenzialanalyse und Evaluation von Möglichkeiten zur Erschließung neuer Absatzmärkte
Statistische Erhebung, Analyse, Aufbereitung und Präsentation der Daten

Zielgruppen- und Kanalanalyse

Ganzheitliche Porträtierung Ihrer Zielgruppen und Ihrer Customer Journeys mithilfe von gängigen Modellen (z. B. Personas)
Evaluation des Erweiterungspotenzials der Marketingaktivitäten von bestehenden und neuen Kanälen
Vorbereitung der gewünschten Veränderungen, bezüglich der Zielgruppen und der Kanäle zum Vorteil Ihres Unternehmens

Trends und Risiken

Früherkennung von Trends als Erfolgsfaktor
Übersicht über aktuelle, historische und marktspezifische Daten
Passgenaue Handlungsempfehlung für Ihr Unternehmen, bezüglich ausgewählter Tätigkeitsfelder

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